Case Study: Elevating Brand & CX for a Gifting Tech Startup

Startup reimagining the gifting experience refines its brand voice and customer journey to support scale and emotional engagement.
The Challenge

A gifting tech startup on a mission to simplify gifting through smarter digital experiences—had a promising MVP and early traction. But as they prepared to scale, their brand voice felt inconsistent, and their customer journey lacked the emotional connection needed to support long-term growth and loyalty.

Key Insights & Pain Points Identified

The Strategy & Solution

Tidy Tables partnered with the founders to clarify Gyfthint’s brand identity, refine its customer experience, and support go-to-market planning:

Results & Impact:

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    Conducted a full brand audit across product and digital channels

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    Delivered a refreshed tone and messaging framework rooted in relatable, human-first language
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    Developed UX improvements: emotional CTAs, personalization cues, and retention nudges
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    Co-created a B2B value proposition and go-to-market ideas (e.g. seasonal campaigns, influencer outreach)
Close-up of hands wrapping a gift box with green paper on a wooden table, surrounded by sewing supplies.

Why It Matters

A startup’s brand isn’t just how it looks—it’s how it makes people feel. Building consistency across product, message, and experience helps teams scale with clarity and connection.