Case Study: Enterprise Marketing – Media / CRM Optimization

A major digital media organization running high-volume marketing campaigns across multiple verticals and internal teams.
The Challenge

The company was executing robust quarterly marketing campaigns, but lacked consistent tracking and visibility into performance. Disconnected teams (Product Marketing, CRM, Media, and Analytics) were relying on siloed tools and reports, making post-campaign analysis slow and ineffective.

Key Insights & Pain Points Identified

The Strategy & Solution

Tidy Tables led a cross-functional MarTech audit, defining universal tracking requirements and aligning all teams on shared KPIs.
We created custom dashboards that provided real-time visibility across campaign performance metrics, and conducted post-campaign analyses that tied marketing actions directly to user behavior and retention.
Training and documentation ensured each team could access and interpret the data autonomously.

Results & Impact:

  • check.png
    Real-time campaign dashboards adopted by 4 internal departments

  • check.png
    Faster post-campaign analysis and improved decision-making speed
  • check.png
    Identified top-performing channels based on engagement and retention, not just clicks
  • check.png
    Improved collaboration between teams through aligned KPIs and shared reporting language
  • check.png
    Timeline: 8 weeks to complete full dashboard deployment and rollout
Top view of a team collaborating with laptops, phones, and notes in a modern office.

Why It Matters

Data is only powerful when everyone’s on the same page. Aligning tools, teams, and metrics doesn’t just improve reporting—it elevates results.